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Carrier News, Sprint PCS:
   OVERLAND PARK, Kan. - Sprint Corp. rolled out a new service Thursday that makes it possible to watch the news on cellular phones. The service will let Sprint PCS users download onto their phones an application that receives news, sports and weather information and converts it into a slide show with streaming audio. The Associated Press, the world's largest newsgathering organization, has contracted with VStar, the company that created the application, to provide the news for the service. Sprint plans to charge $3.95 a month for the service. Chip Novick, Sprint PCS's vice president of consumer marketing, said he expects it to be appealing "in these times of such important world alerts and events." IDC, a technology analysis firm, predicts 5.4 million cell phone users will subscribe to some sort of multimedia messaging system like this in 2004. By the end of 2007, IDC expects the number to rise to 28 million. Sprint PCS has begun an aggressive effort to lure Internet service provider EarthLink's five million customers into using more advanced cell phones and wireless services. EarthLink customers can now view their e-mail and their personalized Web pages on some Sprint PCS cell phones, according to details of a service unveiled Thursday. Only people who subscribe to both EarthLink
and Sprint PCS can use the free service. A Like most of its U.S. wireless carrier competitors, Sprint has had problems convincing America's cell phone owners to upgrade to more expensive handsets that are compatible with new services such as photo mail, downloadable games and better-quality ring tones. Sprint's rivals have reported similarly low subscriber success rates. To spur interest, cell phone service providers have begun focusing on putting familiar features and brands such as EarthLink into their service range. Carriers believe that such features and brands can act as "training wheels" to ease subscribers into more complex and financially lucrative services, according to Alan Reiter, an analyst with consulting company Wireless Internet & Mobile Computing. As a result of Thursday's announcement, Atlanta-based EarthLink will be competing with Yahoo, which already makes access to its e-mail and Web portal available to Sprint PCS customers. Microsoft could also join the competition soon. Many of Sprint's rivals, including Verizon Wireless, make Hotmail, MSN Messenger and other Microsoft-owned services available to subscribers. Sprint PCS is expected to respond soon with its own version of the software giant's messaging products. Coverage Area: Continental United States, Hawaii, and Puerto Rico
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