Apple's Xserve G5 and the QuickTime software will be used to deliver multimedia video streaming capabilities to Sprint's PCS network.

Apple's QuickTime technology, for example, will be used by developers to encode audio and the video for the PCS Vision Multimedia Service. "The combination of Xserve G5 and the QuickTime's standards-based multimedia architecture gives Sprint's content partners powerful tools to create and deliver professional content," Philip Schiller, Apple's senior vice president of worldwide product marketing, said in a statement.

The software will be used by content providers as a mobile multimedia delivery platform for Sprint's PCS Vision Multimedia Services, a new streaming audio and the video service.

The PCS Vision Multimedia Service includes content from CNN, NBC, Universal, FOX Sports, The Weather Channel, E! Entertainment, mFlix, Twentieth Century Fox, AccuWeather and the 1KTV. PCS Vision customers with select handsets can subscribe to the service for as little as $9.99 a month.